Systematic Search and Evaluation of Innovations
Consider that, in most cases, the company the process of change settled coexist with other strategies, usually producing profitability, which should allow the company to withstand the uncertainties that can lead to innovation.
This is not to determine the complete business strategy, but the appendix to it which is the pursuit of innovation is therefore:
Report search system innovations
One way to set priorities or preferences among them.
Search system innovations
As stated above the change aims to achieve competitive advantage for the company. This competitive advantage can try:
Through improvements in the current business
Trying to achieve elements of differentiation in benefits to make in the markets. That would guide the search for innovations to the differentiation innovative features improved performance or competitive performance.
Seeking competitive advantage through improvements in processes of all kinds (Production, Trade, Finance, etc).
Differentiated by cost improvements and productivity gains.
When trying to get elements of differentiation based on one or some of the traditional business strengths by developing new products or systems that enable the company to be entering the coverage of needs not previously met, paving the way for concentric diversification.
Guiding the search towards activities or business other than the traditional.
Seeking the satisfaction of unmet needs so far, trying to enter latent and emerging demands.
Starting the entry into business services and products already on the market, but where the company is not present and therefore are new to the organization.
As discussed in this paper, these possible avenues of pursuit of innovation, should be tested in businesses where there is exploitation strategies, profitable enough, to allow the obvious costs to support all this activity will produce. Every innovation, however simple it is, involves:
A hope for the future effort
The combination of a number of aspects of the innovation itself.
Both considerations require some form of assessing the possibilities of innovation, which may arise from the search process indicated.
The method of valuation suggested would be a combination of inputs and demands of each innovation in the slopes that are listed below:
Expected differential impacts on markets and segments thereof, by interweaving collected competitive advantages and potential of the markets or segments thereof, especially an appreciation of these competitive advantages.
Innovations that require only a tolerable amount of resources, taking into account the ratio between costs and resources for change against uncertainty in the results.
It should be noted that, sometimes, often make the mistake of considering only the capacity of the joint economic and financial resources, when the organizational capacities to generate, on the one hand and on the other hand assume, are the most important resources.
When changes or innovations, are more difficult to imitate by competitors, or would cause less reaction to imitate
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